More Hawaiian beer?
This is a really interesting article on some shifts in the craft market in the US, and helps explain some of the intricacies of how the scene is changing and the lengths that big brewers are going to control the market. It will be really interesting to see the next moves in the UK as the inevitable consolidation of craft brewers gathers pace of the next few years. What are the cornerstones of success? Brewing capability, brands, route to market, vertical integration?? All will play a part but I think it’s a lot about proximity and affinity, something we make sure is part of everything we do.
You can read the original article here